The food, vitamins, grooming tools and gear we actually reach for ourselves — gathered in one place so getting ready for your puppy is one less thing to think about.
Some links on this page are affiliate links — they cost you nothing extra, and we only ever link things we’d hand a new puppy family ourselves.
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Buy the crate for the dog they’ll grow into, not the one you pick up:
Two codes worth using: DOODOX saves 15% on the Wash & Zip dog bed, and DoodsandDoxies saves 20% on Bernie’s Perfect Poop.

This is the food we actually feed — every dog in our home, every day. It’s built into our program: every puppy goes home with a starter supply, and our guardian families agree to keep feeding it as part of caring for our dogs the way we do.
We believe in it enough that we’ll extend your health guarantee from one year to three if you keep your puppy on TLC All Stages as they grow.
See What We Feed
Alongside TLC, NuVet is the multivitamin we give our own dogs — it’s part of the same daily routine we ask our guardian families to keep up once a puppy goes home.
We don’t have a personal storefront link for it yet, so for now we’re just pointing you to the source.
Order NuVet Vitamins